Certification In Advanced Sales & Marketing Practices

MODULE 1-SALES & MARKETING MANAGEMENT BASICS

  • Principal and Practice of  Management
    • Introduction to Management
    • Current Issues in Sales Management
    • Factions of Management
  • Sales and Marketing management
    • Objective and Function of marketing
    • Objective and function of sales
  • Corporate Environment
    • Difference between Company & Industry
    • Type of Companies
    • Top Companies in Different Industries.
  • Basics of Sales & Marketing 
    • General concept of Sales & Marketing.
    • Types of Sales & marketing.
    • Different Opening and Positions available in Market.
    • Upcoming opportunities in Sales & Marketing field .
  • Corporate Sales (B to B)
    • What is corporate and Institutional sale?
    • How it differs from B to C sale?
    • Key to get success in corporate sales.
    • Corporate classification – Product wise / Service wise.
    • Getting prepared to make a call.
    • Identifying your contact person.
    • Lead generation, Use of Referencing in Corporate.
    • Use of digital marketing in corporate sales.
    • Corporate working behavior and study – face to face dealing, decision maker, etc.
    • Negotiation skill development.
    • Powerful closing technique.
    • Follow up – staying in touch
  • Consumer Sales (B to C)
    • Key to get success in consumer sales.
    • Use of digital marketing in consumer sales.
    • Data generation, Use of Referencing in Consumer sales.
    • How to deal face to face meetings with customers.
    • Does and don’t in consumer sales

 

MODULE – 2   DIGITAL MARKETING

  • Basics of Digital Marketing 
    • Definition of digital marketing.
    • Key digital marketing opportunities and challenges.
    • Advantages of digital marketing in professional growth.
    • Acquisition and brand awareness strategies through digital media.
    • What is social media, email marketing.
    • Digital marketing is a strong advertisement tool.
    • Target Audience as per business.
    • Digital analytics.
  • Search Engine Optimization (SEO)  
    • What is Search Engine Optimization? ( On-Page & Off-Page)
    • Google analytics to measure traffic.
    • Keyword research and identification.
    • Segmentation for better results.
    • Landing page optimization.
    • Collecting, measuring and managing SEO reporting.
    • How to build ROI Model.
    • What is right SEO Mix for your market?
    • What is Organic Search?
  • Google Ad words & Display Ad
    • Introduction to Google Ad words, Pay per Click (PPC).
    • Google Ad words setup & tracking code.
    • PPC campaign and Budget
    • Introduction to Display Ad & Budgeting.
    • Keyword research & Identification
    • AD formats – Text Format , Display format
    • Example of good and bad AD formats.
  • Social Media Marketing
    • Planning – your social media activity.
    • Growth and engagement – develop your online audience.
    • Best practices – for Face book, Twitter and LinkedIn.
    • Sales – drive sales through your social media traffic.
  • Email Marketing & Mobile Marketing
    • Introduction to success factors for email marketing.
    • Designing email templates.
    • Selecting an Email Service Provider.
    • Goal setting for email campaigns.
    • Segmentation and targeting.
    • Campaign planning activity.
    • Email design and layout.
    • Bulk SMS, Text format, Budget, etc.

Candidates have done any Bachelor Degree.

3 Months

    • CV preparation – After individual discussion & analysis.
    • Finding a right job & Support – Post Training till 3 months
    • Interview skill Development
    • Overall grooming – self introduction, body language etc.
    • Provide Certificate.

For more details call us on +91 9921004643 or you can write us on training@hrremedyindia.com

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