Why Every MBA /BBA Student Should Learn Online Marketing

Online marketing holds huge promise for MBA/ BBA students and they are snapping up roles with a new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of online marketing operations and techniques is a prerequisite for success. And therefore, MBA’s should start thinking Digital and below are detailed justification why we think an MBA/BBA should pursue Online Marketing Training Program:

As a online marketing institute we have faced many questions from different persons. Some of the questions, which are more frequently asked, have been discussed here.

  1. I am in marketing profession. So if I learn online marketing, will it help in the growth of my career?
  2. I am a sales professional; will online marketing be a relevant skill for me?
  3. I am a student, is there any prospect in online marketing or will it help me to build a rewarding career in internet marketing industry?
  4. I am an entrepreneur, is it possible to grow my own business through online marketing by myself?

Actually, online marketing courses are helpful for all the above profiles.

Marketing Professionals:

Online marketing is something, which plays an important role in every marketing field such as PR, media and communication. A marketing professional, without the knowledge of digital marketing can be left behind in career. On the contrary, a marketing professional with proper knowledge and certificates of online marketing can expect significantly higher growth in terms of designation and salary. Digital media is the medium, through which the marketing professionals can reach out and understand their customers.

Sales Professionals:

There are a large number of people, who want to learn online marketing courses. There are a number of reasons behind their interest in online marketing courses. The fresher’s as well as the experienced sales professionals can learn online marketing and switch their career from sales to digital marketing.

  • Switch career from sales to online marketing- In terms of entry level sales professionals, it is better to switch their career from sales to online marketing.
  • Experienced Professionals- The senior sales professionals are also joining these courses, in order to accelerate their career, as online marketing plays a crucial role for sales profile. For instance, sales professionals can leverage their presence through different social media sites such as Facebook, LinkedIn or Twitter for customer engagement or prospect mining.


No doubt, a professional course always drives a student towards a bright career. And among all the professional courses, probably online marketing course is the best choice for both short term as well as long term prospects. The reason behind this is not only the kind of salary or designation it offers, but also job satisfaction. It works like a bridge for a student over which s/he can enter into the life of professionalism. It is the way of exploring knowledge more and more, as the digital world gets upgraded always.

Business Owner or Entrepreneur:

The only aim of any business owner is to acquire new customers. In today’s world of digitization, there is no better medium than digital media to promote your business, in terms of customer acquisition. Having a greater skill in online marketing helps the entrepreneurs to make the right decision at the right time.

The Benefits of Online Marketing:


Online marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.


By marketing on the Internet, you can overcome distance barriers. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.


Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.


Online marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.


The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.


Online marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Online marketing campaigns.

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